Pamana World BV, based in the Netherlands, was established as a company focused on bridging European and Southeast Asian markets, particularly the Philippines. Founded by Filipino entrepreneurs, Rhea Topacio and Dennis Rogacion, whose vision is to expand Filipino products internationally, Pamana World BV sought to promote Philippine products in the European market, fostering more recognition of their traditional and cultural cuisine among non-Filipinos and at the same time supporting the Filipino entrepreneurs and events in the region.